How To Set Up Conversion Tracking For Google Ads & Facebook Ads
How To Set Up Conversion Tracking For Google Ads & Facebook Ads
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional expenses, it can cause better precision and even more reliable data
Pixel monitoring utilizes a piece of code to register conversions on your website. It's easy to establish and much less susceptible to ad blockers.
1. Much more accurate information
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.
Server-side monitoring is an extra safe option that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, indicating it's less most likely to be influenced by ad blockers or other protection procedures. This offers more exact data and a more full photo of user trips throughout channels.
On top of that, this kind of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based monitoring. This flexibility offers marketing professionals much more possession over the data they send, and makes it simpler to adhere to different data laws. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent stars to adjust the system by altering the postback URL.
2. Much better control over data.
Server-side monitoring allows businesses to accumulate and enhance information prior to sending it to third-party analytics/advertising platforms. This boosts data completeness and precision, which can help marketing professionals make more educated marketing choices.
Typical pixel tracking relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and offer exact, consistent information that is much less at risk to interference.
This sort of tracking additionally permits services to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since brand-new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is extra dependable for services looking for to adapt to these changes.
3. Less vulnerable to fraudulence
Server-side tracking enables services to adjust data payloads before it gets to 3rd party endpoints, boosting safety and security and personal privacy. This is specifically important as different web browsers and systems significantly change how they manage cookies. For instance, in iOS 14, Safari will only deliver first-party cookie data and will certainly not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that occurred outside of your web site.
Furthermore, server-side monitoring allows you to record customer information directly on your own servers. This eliminates dependence on third parties, which can be susceptible to breaches and privacy infractions.
A server-side tracking system is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different technique that utilizes a little piece of code on your web page to gather data from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that takes place on the internet site's very own web server, bypassing internet internet browser restrictions. This implies that data gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it reduces the scope of information monitoring and provides organizations much more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have performance marketing strategy more exact information and assists ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints enforced by browsers and advertisement blockers.